Are You Actually Ready to Scale?

Let me say something that most founders and CROs don’t want to hear…

Most companies don’t fail because their product is bad.

They fail because they scale revenue at the wrong time, and at the wrong pace.

I’ve seen it. I’ve lived it. And I’ve made the mistakes myself building Seamless.

You raise capital, and revenue spikes. Your pipeline looks strong, and confidence is high.

So what do you do? You hire.

And that’s where things start to crack.

Your conversion isn’t stable.
Rep productivity varies wildly.
ICP isn’t tight enough.
And most capacity math is guesswork.

Scaling doesn’t fix those problems. It magnifies them.

That’s why I’m bringing in someone who has studied this at a level most operators never get to see.

This Wednesday, I’m going live with Mark Roberge (Founding CRO of HubSpot, Co-Founder of Stage 2 Capital, and Harvard Business School professor) to break down the real science behind scaling revenue.

Mark just released his new book, The Science of Scaling, and the core thesis is powerful:

Startups don’t fail because they can’t find product-market fit. They fail because they scale at the wrong time.

In this live session, we’re going to unpack two questions:

1. Are you actually ready to scale revenue?

2. If you are, how fast should you go?

We’ll cover:

• The readiness signals most leaders ignore.

• Why benchmarks are dangerous.

• How to design GTM systems from internal data.

• What happens when you hire too early.

• How AI changes targeting and capacity, but doesn’t replace discipline.

• And a live Q&A session with both Mark and I.

And yes, we’re giving away copies of the book to select live attendees!

If you’re a founder, CRO, or revenue leader navigating a scaling inflection point, you need this conversation.

Before you hire, before you expand, and before you accelerate…

Audit your system.

Join us live at noon EST on Wednesday by registering here.

Crush it,

Brandon Bornancin